I was responsible for executing the online components of seasonal campaigns and reimagining the shopping experience (UX/UI) for each season. Additionally, I played a significant role in the conceptual phase of these campaigns, defining the approach to product photography for online assets. This involved creating a photo brief for the studio, providing art direction on set for site refreshes, and developing assets for various channels like social media, paid media ads, and newsletters. Another aspect of my role included designing and implementing seasonal promotions for three markets: English and French Canadian, US & UK, while also overseeing international franchises.
This encompassed my responsibilities across three brands: ALDO, Call It Spring, and Locale.
Here is a collection of work from three distinct campaigns where our constant aim was to push the boundaries of UX and design on the site as each season began, consistently reimagining the customer experience. We begin with Fall Winter 2014.
And also Spring Summer 2014.
As well as Fall Winter 2013.
Within a season, we were ask to create special projects, special moments for the brand and the business, like below here, a collaboration with Elle magazine. (See also the Gift Guide of FW14 in my projects)
Below are a selection of other newsletters.
I had the chance do the same type of work for 3 brands within AldoGroup. Below is one homepage for the brand Call It Spring.
Below are photographies I art directed on set that were used for material online such as banners and newsletters.
Creative Director — Reanna Evoy
Associate Creative Director — Maya Rioux
Senior Designer — Jerome Harrisson Gauvin
Senior Designer — Ola Shaheen