Rapha, a prominent design influence in the cycling realm, collaborated with Apple to create a collection of water-resistant technology accessories showcasing their distinctive style. In this venture, I directed the conceptualization of photography and oversaw the actual shoot in close collaboration with the photographer. Additionally, I played a key role in aspects such as the retouching phase. Furthermore, I served as the design lead for the shopping experience, presenting this collaborative effort on apple.com.
Samples of pages on mobile, from the accessory landing page on Apple.com, to the Rapha category Collection page.
Associate Creative Director — Maya Rioux
Photographer — Vanessa Chu & Tim Bang
Main Designer — Mary Tang