Essilor-Luxottica, Transitions, 2022

Light Sensitivity Quiz

Art Direction

The Transitions quiz is an interactive online tool designed to assist patients in recognizing symptoms of light sensitivity and initiating discussions about the benefits of light and photochromic lenses. I led the design process, crafted the UI, collaborated closely with a copywriter, curated and edited videos, and developed a media kit for paid media ads and social media content.

Demo site — Desktop
Demo site — Mobile
Sample — Media Kit

Big up to the team

Creative director and strategy — Daniel Baesler

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